Account-Based
Marketing
& Outbound
Signal stacks that surface accounts already in market
AboutME
I build account-based programs that turn target accounts into pipeline.
At HubSpot I ran revenue marketing programs that scaled program revenue from $2M to $10M ARR. They worked because the account list came first - fit-scored, tiered, and routed to BDRs at the moment a signal moved.
Buyers get hit from every channel, and most teams answer with more volume. More spend, more sends, more noise. The teams that win narrow the list before they scale the program - score accounts on fit, read the signals those accounts already give them, and instrument every touch so pipeline is traceable back to what produced it.
Looking to work with B2B teams building account-based motions, especially where the program is being built rather than inherited. Open to ABM, revenue marketing, and outbound marketing roles.
TheSYSTEM
One end-to-end account motion, from list selection to what happens after the handoff.
Account Selection
- TAM sized, fit scored on firmographics, GTM motion, and martech maturity, then tiered into a working list.
Account Research
- Lead with Claygent and Claude to save hours on manual account research.
Signal Stack
- Page visits, content engagement, phone connects, email responses, renewal windows, and custom signals.
Account Activation
- Field, webinar, paid, email, and outbound sequenced per segment.
Routed to Sales
- Trigger fires, why-now line attached, BDR alerted in 48 hours - and workrate tracked so the list actually gets worked.
Lifecycle Triggers
- Nurture until signals move. Decay pulls cold accounts back.
Run at HubSpot · Revenue Marketing · 2021–2026$0M → $0M
ARR Scaled
+0%
YOY Deal Growth
0+
Meetings Booked
GTMPLAY PERFORMANCE
Product
$4.58M
Pipeline
$324K
Closed-won MRR
Competitive
$943K
Pipeline
$117K
Closed-won MRR
Industry
$3.27M
Pipeline
$492K
Closed-won MRR
Always On
$949K
Pipeline
$68K
Closed-won MRR
ToolKIT
The stack I build with. Everything here has run a live program.
Let'sTALK
Looking to build the account-based systems that drive pipeline.